Signs have been around since the creation of man.  From the simplest drawings of an arrow in the dirt to professional signs and graphics austin, we have used signs to communicate our thoughts, emotions and products.  When it comes to designing a sign there is a lot of science that goes into them. For those looking to purchase a sign for their business can take these into consideration.

Readability

Readability is the primary thing that you need to consider.  You want to have a large enough sign that people can read from the desired distance.  You want to have attractive colors that are easy on the eyes and aren’t going to make people look away.  You want to have a clear and precise message as well as a number of other things that will allow people to take action

Take action

The whole purpose of a sign is to get people to take action.  If you want someone to click a button, call a phone number or ask a question, your sign needs to portray this in full detail.  If you have a sign that isn’t clear on its message or sends the wrong message, then you will not get the results that you are looking for.

Materials

The materials for your sign need to be strong enough to last.  If you have a paper sign it will not last as long as a plastic or metal sign.  Choosing the right materials for your sign is very important.  These materials will determine how long your sign will last as well as where you will put it.

Trying different signs

When it comes to advertising a product or a service you will want to consider trying different signs.  You will want to try different messages, colors, and images.  When we do this we can see what response we get from our efforts and for those that work we can reproduce and for those that don’t perform we can discontinue and try different more effective signs.