Next to SEO or Search Engine Optimization we have what is known as PPC or Pay Per Click. Pay Per Click is exactly as it sounds, you will pay for each click that someone does on your link. The trick to this is to spend less on a click than you will make on a sale.
When looking at a digital marketing agency phoenix, using Pay Per Click advertising is a great way to see results on a possible ad campaign. Companies such a Digital Current use Pay Per click Advertising for themselves and their clients. So, why do they do this? Because it works.
SEO
SEO or Search Engine Optimization is a great way to drive traffic to your website or your offer. However, the drawback to this is that it takes time and is sometimes random. This is why agencies and other companies are turning to PPC for greater results.
PPC
When looking at PPC we are working with paid advertising. When working with paid advertising we are working with a dedicated team as well as set mindset to gain a specific result. For those working with PPC advertising, they want results quickly and at the best price possible.
When starting with PPC we start with keywords. Sites like Google, Bing, Facebook and other sites who offering advertising will offer a PPC program where specific words will have a specific price point associated with them. If someone clicks on your offer using that word you are charged the price of that word as a click.
| Digital Current |
| 1201 S Alma School Rd Suite 16300 |
| Mesa |
| AZ 85210, United States |
| Phone: +1 480-223-1170 |
Optimizing your campaigns
If you are looking to get into PPC you want to optimize your campaigns quickly. To do this you need to know the trigger words that will get you your desired results. If you want someone to make a purchase then you want a buying keyword. If you want someone to sign up to a mailing list then you want another type of keyword.
When working with a digital agency or a company dedicated to SEO or PPC then you will have the knowledge to determine which words are the best and will give you the best results.