SEO is important to any business with an online presence. It impacts visibility in search engines and can make or break a company. SEO is not simple, however, and many people turn to experts for help rather than attempt to develop and maintain it themselves. And while you might be on this list, you will still find that there are simple steps you can take to ensure the most online success for your business.

Content is (Still) King

If Bill Gates ever taught us one thing it is that content is king. And while it was some 20+ years’ ago when he first made the proclamation, it holds true today.

Your website should offer valuable information to visitors, with regular updates that give them a reason to come back again and again. SEO is important, but content should focus on the reader and giving them information that benefits their needs.

Website Navigation Matters

A slow website will distract a customer who may click off your website and go somewhere else altogether. Make sure this never happens by speeding up your website. Remove any attributes that slow things down, whether it’s music or annoying pop-ups (that your customers already hate).

Develop a Strategy

SEO encompasses so many strategies. Each business has different SEO needs and so, should develop their own SEO strategy based around those needs. Never use a one-size-fits-all SEO strategy and expect results. You must take the time to customize your strategy!

Use Analytical Tools

Analytics provide you with up-to-date information, numbers, and data that help you deliver content that works and gets rid of that which does not benefit your company. This saves a lot of time and money, and can help build your business and bring it to the top.